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Case Study

Holley Performance Products

The product line on Amazon expanded from 5 listings to 30. Consulting on brand protection on Amazon.

Parther sincesince 2019
Websiteholley.com
Market PlacesUS, Canada
Seller CategoryAutomotive
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Partnership Challenges

Holley has driven the cutting edge of fuel-system design for over a century. That work continues today through Holley’s market-leading EFI products and Holley’s family of best-in-industry brands.

The challenge for us was to increase sales on the Amazon marketplace with the help of Amazon advertising.

Our Approach

Partnership plan for first Quater:

  • Analysis and research of competitors and the advertising strategies they use.
  • Search engine optimization of listings.
  • Preparation and optimization of the first advertising companies for the formation of a Budget-Friendly Advertising Plan.
  • Recommendations for the brand regarding the brand registry.
  • Development of the concept of Amazon Store.

Advertising Strategy

The advertising team devised an ad strategy that involved using sponsored product ads and optimizing product listings to elevate their ranking as a top seller. Sponsored ads were strategically placed at the top of Amazon’s SERPs to enhance conversions and click-through rates.
Additionally, the marketing team revamped Holley's current optimizations by enhancing product listings with optimized descriptions and high-quality images. They also targeted each listing with relevant ranking keywords, making it easier for potential customers to discover the brand’s Amazon page through organic search.

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Result

56%increase in Sponsored Product Revenue
30the product line on Amazon expanded from 5 listings to 30.
42%decrease in ACoS

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"Ready to elevate your e-commerce journey? Contact us today and discover how our expert team can help you unlock the full potential of your business in the fast-paced world of online retail and wholesale."

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